So I retook my senior photos & brought my ring light with me so my highlight would be poppin. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. You read that correctly: The newest CoverGirl is a boy. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. In the week since, he lost millions of . The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. And so are five other '90s tattoo styles. In the course of a year, teen makeup artist James Charles has gone from starting an . Were seen as being global, fair, insightful, and perhaps a bit too earnest. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Ad Choices. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Log in to hide ads. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. It's fun to play with the trends, but you want to keep going back to the classics. CoverGirl announced its newest spokesperson is actually a cover boy. Our work isn't possible without your support. I purchased a glitter and a .more. Im still confident as a boy and I will always be a boy. Charles is an aspiring makeup artist from New York, who has amassed more . Who is the 17-year-old YouTuber? Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. Business, Economics, and Finance. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . James Charles is no exception. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. "I'm aware of the other drag artists with makeup lines . I just finished up my glitter testers, too, so Im glad were releasing soon. Can a Jesus Revolution take place again in America? We Did You Hear "Did You Lotion" Growing Up? CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Blueball is a vibrant true blue packed with silver star-shaped glitters. or call us at 1-617-450-2300. I love being extra pic.twitter.com/7Qu1yu8U2P. According to Huffington Post, it was only a year ago that Charles started his Instagram page. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Vote for your favorite beauty products now! Follow TODAY.com writer Scott Stump on Twitter. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Goldie is a golden base with green undertones and holographic glitter. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Select stories from the Monitor that empower and uplift. James Charles Dickinson is CoverGirl magazine first CoverBoy. Willam wears Coverboy Glitter Jelly in Roller Rink. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. 2023 BDG Media, Inc. All rights reserved. "Just fingers. Whoever said it wasn't easy being green was lying. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. You do you, yknow?". Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) It has to stop. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. He couldnt be more excited about the news! "Hopefully, itll also help my beard not shine through." The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. she wrote on Instagram. And with that newfound influence, that generations values are becoming increasingly visible. "We were always cheering each other on from the sidelines." 28,431 views Sep 27, 2019 Does Coverboy cover boy? For one thing, James has a considerable social media presence in a world that increasingly values social media. CoverBoy! In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". If you need help purchasing a product directly from Allure, go to our FAQ. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. TikTok has declared the white eyeliner is back. "I went from coloring books to my face. Got ten of 'em.". Were the bran muffin of journalism. In the company's 55 year history, there has never been a male star in one of their campaigns. The Mally. James Charles is no exception," the beauty brand said in a release. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. And that influence is powerful. I think thats a part of the story here, too.. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with To make each of them even more personal, the collection also features two glossy lip toppers. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. continue to use the site without a retailers. But will more men follow his lead? "We support anyone and everyone who wants to express themselves with makeup. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Do whatever makes you happy." Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. See for yourself. The . "Im happy that I put forth a line that you dont need any brushes for," says Willam. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. coverboy makeup name change. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Love the idea of contouring but don't know where to start? To enjoy our website, you'll need to enable JavaScript in your web browser. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. pic.twitter.com/088HlYBjQI. At the age of 17, Charles is breaking boundaries and doing it in style. Get ready for some exciting news. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. "There's something there for everyone. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Oh, and he just became CoverGirl's first ever CoverBoy! American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. The actor describes Harry Styles as "a very kind guy.". User Agreement and Privacy Policy and Cookie Statement and With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . by blastPRO Mascara. I purchased a glitter and a set of lashes. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. SPOILER, I looked sickening. This content is imported from twitter. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Hearst Magazine Media, Inc. All Rights Reserved. We may earn commission from links on this page, but we only recommend products we love. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Promise. But you know what? CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. "James Charles is no exception. Jaleesa M. Jones . 2023 Cond Nast. All rights reserved. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Covergirl. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Science Monitor has expired. Vote for your favorite beauty products now! Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . If you were to come up with a punchline to a joke about the Monitor, that would probably be it. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Take our 'parent company' quiz! On Tuesday, the makeup brand announced . Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. #COVERGIRLJames! James, who first earned. James Charles is no exception. Your California Privacy Rights. now that CoverGirl has announced that James is its first male CoverGirl. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. 2023 BDG Media, Inc. All rights reserved. Or feet. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. ?? They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." subscription. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Start here with our favorite contouring palettes for highlighting and sculpting. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. "This type of nonsense has got to be called out. We have a mission beyond circulation, we want to bridge divides. I can be confident with bare skin and with a full face, he told the magazine. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. ", "We instantly became friends," Roncal says of their meeting and longterm bond. 2022 Galvanized Media. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. His skin and makeup are as flawless as you'd think. I've Been Single for 8 Yearsand I Blame My Makeup. He might not be a household name just yet, but something tells me that he will be soon. We know that theres been an increased awareness of queer and trans people in our popular consciousness. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Who owns Gatorade: Coke or Pepsi? That just means more revenue for them.. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Help keep The Christian Post free for everyone by making a one-time donation today. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "It just feels like something you want to wear.". Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. I can't wait to see where this opportunity takes him! Nor is it the brands first attempt at breaking down barriers. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Beyond fear, beyond anger. Here he is with Katy Perry (that highlight tho!!! When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features.
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